About Course

This 2-week evening bootcamp is designed for beginners, business owners, and career-switchers who want a solid, hands-on understanding of digital marketing. Through 10 focused sessions, you’ll explore SEO, Google Ads, social media, email marketing, and analytics while building a complete marketing strategy for your own project or business idea. Each day blends theory with practical exercises so you can apply concepts immediately and confidently.

What Will You Learn?

  • Gain in-demand skills for today’s digital-first job market
  • Understand how different marketing channels work together to drive results
  • Learn to create high-converting ads, websites, and campaigns
  • Build your own marketing strategy by the end of the course
  • Use real-world tools and platforms used by agencies and brands
  • Position yourself to freelance, get hired, or grow your own business online

Course Content

Day 1 – Introduction to Digital Marketnig

  • What is digital marketing?
  • Key channels: SEO, PPC, Social, Email, Content, Analytics
  • Setting marketing goals (awareness, traffic, leads, sales)

Day 2 – Understanding Customer Funnels & Buyer Personas

Day 3 – Website & Landing Page Basics

Day 4 – Search Engine Optimization (SEO)

Day 5 – Google Ads & Search Engine Marketing (SEM)

Day 6 – Social Media Marketing (SMM)

Day 7 – Meta (Facebook/Instagram) Paid Ads

Day 8 – Email Marketing & Automation

Day 9 – Analytics & Performance Tracking

Day 10 – Final Project + Strategy Building

Available in:
E
₹7,500.00

Material Includes

  • Digital Marketing Strategy Template
  • SEO Audit Checklist
  • Social Media Content Calendar Template
  • Email Campaign Flow Template
  • Google Ads Campaign Setup Guide
  • Sample Analytics Reporting Dashboard (GA4/Looker Studio)
  • Session slides & practice worksheets

Requirements

  • Basic computer skills and internet browsing familiarity
  • A laptop/desktop with Google Chrome installed
  • Reliable internet connection
  • Access to (or willingness to set up) free accounts on Google Analytics, Google Ads, Meta Business Manager, and Mailchimp (or similar)
  • Willingness to complete daily hands-on activities
  • No prior marketing or coding experience required

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Audience

  • Beginners looking to enter digital marketing
  • Small business owners wanting to promote their products/services online
  • Career-switchers exploring marketing as a profession
  • Freelancers wanting to expand into digital services
  • Students or professionals seeking to upskill in marketing

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