Advanced Meta & Google Campaign Scaling for eCommerce – 1 to 1

Material Includes

• 🧮 Scaling Budget Planner (Google Sheet) for calculating breakeven ROAS & CAC
• 🏗️ Campaign Naming & Architecture Sheet for Meta & Google ad structures
• 🎯 Audience & Creative Testing Tracker to monitor performance and fatigue
• 🎞️ Creative Hook & Format Library with top-performing UGC/ad templates
• 📊 Scaling SOP Template to follow a repeatable growth process
• 📘 Capstone Scaling Playbook PDF summarizing key strategies and checklists

Requirements

• 💻 A laptop or desktop with a stable internet connection and access to Zoom
• 📊 Access to your Meta Ads Manager and Google Ads account (demo data or real)
• 🧠 Basic understanding of Meta and Google Ads campaign structure, metrics, and KPIs
• 🧾 Have Excel or Google Sheets ready for tracking budgets, CAC, ROAS, and campaign plans
• 📁 Recommended: Bring one of your live ad accounts or past data for hands-on activities
• 🕒 Attend sessions live, complete daily hands-on tasks, and review session recordings as needed

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Audience

• 📈 Performance marketers managing Meta or Google Ads with growth goals
• 💰 Paid media specialists aiming to improve ROAS and scale accounts profitably
• 🚀 Founders or entrepreneurs running their own campaigns and ready to invest in scaling
• 🎯 DTC brand managers or in-house teams managing eCommerce ads
• 🤓 Freelancers & agencies who manage multiple client ad accounts
• 🧠 Professionals who understand the basics and are ready for advanced scaling strategies