Advanced Meta & Google Campaign Scaling for eCommerce – Zoom

Material Includes

• Scaling Budget Planner (Google Sheet) for calculating breakeven ROAS & CAC
• Campaign Naming & Architecture Sheet for Meta & Google ad structures
• Audience & Creative Testing Tracker to monitor performance and fatigue
• Creative Hook & Format Library with top-performing UGC/ad templates
• Scaling SOP Template to follow a repeatable growth process
• Capstone Scaling Playbook PDF summarizing key strategies and checklists

Requirements

• A laptop or desktop with a stable internet connection and access to Zoom
• Access to your Meta Ads Manager and Google Ads account (demo data or real)
• Basic understanding of Meta and Google Ads campaign structure, metrics, and KPIs
• Have Excel or Google Sheets ready for tracking budgets, CAC, ROAS, and campaign plans
• Recommended: Bring one of your live ad accounts or past data for hands-on activities
• Attend sessions live, complete daily hands-on tasks, and review session recordings as needed

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Audience

• Performance marketers managing Meta or Google Ads with growth goals
• Paid media specialists aiming to improve ROAS and scale accounts profitably
• Founders or entrepreneurs running their own campaigns and ready to invest in scaling
• DTC brand managers or in-house teams managing eCommerce ads
• Freelancers & agencies who manage multiple client ad accounts
• Professionals who understand the basics and are ready for advanced scaling strategies