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Courses > Advanced Meta & Google Campaign Scaling for eCommerce

Advanced Meta & Google Campaign Scaling for eCommerce

Students
Last Updated: Sep 02, 2025
Tags: Ecommerce

About Course

This advanced 2-week course is designed for marketers who want to scale Meta and Google Ads campaigns profitably. You’ll master frameworks, tools, and creative strategies to break through ROAS plateaus, optimize budgets, and build scalable ad systems. Each day blends expert guidance with hands-on simulations using real-world dashboards and ad tools.

What Will You Learn?

  • Master vertical & horizontal scaling strategies for both Meta and Google Ads
  • Build creative testing systems using UGC, AI tools, and ad frameworks
  • Design scalable campaign structures using ABO, CBO, and PMax
  • Optimize feeds, audiences, and signals for better eCommerce results
  • Plan cross-channel scaling with proper attribution and budget allocation
  • Create a complete scaling playbook for a brand spending ₹10L+/month
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Material Includes

  • Scaling Budget Planner (Google Sheet) for calculating breakeven ROAS & CAC
  • Campaign Naming & Architecture Sheet for Meta & Google ad structures
  • Audience & Creative Testing Tracker to monitor performance and fatigue
  • Creative Hook & Format Library with top-performing UGC/ad templates
  • Scaling SOP Template to follow a repeatable growth process
  • Capstone Scaling Playbook PDF summarizing key strategies and checklists

Requirements

  • A laptop or desktop with a stable internet connection and access to Zoom
  • Access to your Meta Ads Manager and Google Ads account (demo data or real)
  • Basic understanding of Meta and Google Ads campaign structure, metrics, and KPIs
  • Have Excel or Google Sheets ready for tracking budgets, CAC, ROAS, and campaign plans
  • Recommended: Bring one of your live ad accounts or past data for hands-on activities
  • Attend sessions live, complete daily hands-on tasks, and review session recordings as needed

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Audience

  • Performance marketers managing Meta or Google Ads with growth goals
  • Paid media specialists aiming to improve ROAS and scale accounts profitably
  • Founders or entrepreneurs running their own campaigns and ready to invest in scaling
  • DTC brand managers or in-house teams managing eCommerce ads
  • Freelancers & agencies who manage multiple client ad accounts
  • Professionals who understand the basics and are ready for advanced scaling strategies

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