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Lessons > Scaling Mindset: From ROAS to LTV + CAC

Scaling Mindset: From ROAS to LTV + CAC

Course Content
Day 1
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Scaling Fundamentals & Frameworks
Scaling Mindset: From ROAS to LTV + CAC
Hands-on: Evaluate Campaign Readiness for Scaling
Day 2
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Vertical Scaling Tactics
Best Practices for Budget Increases
Hands-on: Scaling Simulation Using a Real ROAS Dashboard
Day 3
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Horizontal Scaling Tactics
Scaling with Lookalike Variants (1%-10%, stacked LALs)
Hands-on: Build 3 Horizontal Scaling Audiences for a Niche Product
Day 4
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Creative Scaling & Ad Testing Strategy
Scaling Creative Outputs with UGC & AI Tools
Hands-on: Audit a Scaling Creative & Build 2 Variants
Day 5
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Campaign Structure for Scale
Using Meta Advantage+ & Automated Campaigns
Hands-on: Build a Scaling Campaign Architecture from Scratch
Day 6
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Performance Max Campaign Scaling
PMax Best Practices for High ROAS
Hands-on: Create a Split-Feed Scaling Plan for PMax
Day 7
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Scaling Google Search Campaigns
Advanced Keyword Expansion Strategy
Hands-on: Build a High-Intent Scaling Search Campaign
Day 8
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Google Shopping Advanced Scaling
Feed Optimization at Scale
Hands-on: Optimize Feed Data for High-Performing Products
Day 9
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Cross-Channel Attribution & Budget Allocation
Scaling Strategy Across Platforms
Hands-on: Create a Cross-Platform Scaling Strategy Map
Day 10
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Campaign Audit & Scaling Playbook
Capstone: Build a Scaling Playbook for a Hypothetical ₹10L/month Brand
Bonus: Scaling Checklists, Rules & Red Flags
Advanced Meta & Google Campaign Scaling for eCommerce

Shift from campaign ROAS to profit-based KPIs: blended CAC, LTV, and breakeven ROAS

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