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Courses > Advanced Retargeting & LTV Campaign Strategy for eCommerce

Advanced Retargeting & LTV Campaign Strategy for eCommerce

Students
Last Updated: Aug 26, 2025
Tags: Ecommerce

About Course

This 2-week advanced training is designed for experienced eCommerce marketers who want to scale their retargeting campaigns profitably and drive long-term customer value. Covering platforms like Meta Ads, Google Ads, Email, and WhatsApp, the course focuses on segmentation strategies, automation flows, LTV calculation, cohort marketing, and personalization. Each day combines strategy, tools, and hands-on execution to help you build a scalable retargeting and retention engine tailored for D2C growth.

What Will You Learn?

  • How to map customer journeys and build segment-specific retargeting campaigns
  • Advanced usage of Meta and Google Ads for MOF and BOF audiences
  • How to implement time-based and intent-driven email and WhatsApp flows
  • Methods to accurately calculate customer lifetime value (LTV)
  • Strategies to drive retention through loyalty, subscriptions, and bundling
  • How to design a full 90-day LTV-driven campaign plan with automation

Course Content

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Material Includes

  • Retargeting funnel templates for Meta, Google, and Email
  • LTV calculation spreadsheet with cohort and segment views
  • Time-based campaign calendar for post-purchase journeys
  • Creative personalization swipe file with examples
  • Retargeting mistakes and audit checklist
  • 90-day retargeting and retention plan template

Requirements

  • A working eCommerce store (Shopify, WooCommerce, Magento, etc.)
  • Active ad accounts on Meta Ads and Google Ads with admin access
  • Existing campaigns or traffic sources for retargeting activation
  • CRM or email marketing tool setup (Klaviyo, Mailchimp, Interakt, or Zoko)
  • Familiarity with using spreadsheets for tracking and basic LTV math
  • Commitment to complete daily hands-on tasks and submit final strategy plan

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Audience

  • D2C marketers actively managing paid media or retention campaigns
  • Performance advertisers seeking to scale retargeting profitably
  • Retention managers looking to improve post-purchase engagement
  • Agency professionals or freelancers managing eCommerce ad accounts
  • CRM or email marketers aiming to boost reorders and reduce churn

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