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Lessons > Google Analytics & GA4 basics

Google Analytics & GA4 basics

Course Content
Day 1 – Introduction to Digital Marketnig
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What is digital marketing?
Key channels: SEO, PPC, Social, Email, Content, Analytics
Setting marketing goals (awareness, traffic, leads, sales)
Day 2 – Understanding Customer Funnels & Buyer Personas
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Awareness → Consideration → Conversion → Loyalty
Creating buyer personas
Aligning campaigns to funnel stages
Day 3 – Website & Landing Page Basics
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Elements of a high-converting website
Landing pages vs home pages
Tools: WordPress, Webflow, Unbounce
Hands-on: Analyze a landing page
Day 4 – Search Engine Optimization (SEO)
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On-page, off-page, technical SEO
Keyword research (with tools like Ubersuggest or Ahrefs)
Hands-on: Basic SEO audit of a website
Day 5 – Google Ads & Search Engine Marketing (SEM)
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Introduction to paid search (PPC)
Google Ads account & campaign structure
Hands-on: Create a simple search ad campaign
Day 6 – Social Media Marketing (SMM)
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Facebook, Instagram, LinkedIn, Twitter basics
Organic vs Paid strategy
Content pillars & scheduling
Hands-on: Create a week’s worth of social content plan
Day 7 – Meta (Facebook/Instagram) Paid Ads
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Facebook Business Manager walkthrough
Campaign types: awareness, traffic, conversions
Hands-on: Set up a mock ad campaign
Day 8 – Email Marketing & Automation
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Tools: Mailchimp, Klaviyo, ConvertKit
Campaigns vs automation
Hands-on: Build an email welcome flow
Day 9 – Analytics & Performance Tracking
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Google Analytics & GA4 basics
UTM parameters, conversion tracking
Hands-on: Set up GA4 and explore dashboard
Day 10 – Final Project + Strategy Building
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Build a full digital marketing strategy
Present funnel, channel mix, and metrics
Peer review and feedback
Digital Marketing Foundations
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