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Performance Marketing for eCommerce

Students
Last Updated: Aug 14, 2025
Tags: Ecommerce

About Course

This hands-on 2-week course is designed to equip eCommerce professionals with the real-world skills needed to run ROI-driven performance marketing campaigns. From setting up Meta and Google Ads to tracking conversions, scaling campaigns, and automating retargeting via email and WhatsApp, participants will learn to build and manage full-funnel strategies that generate measurable growth.

What Will You Learn?

  • How to plan, run, and optimize Meta and Google Ads for eCommerce
  • Master budget allocation based on KPIs like ROAS, CPA, CTR, and AOV
  • Setup and verify Pixel & Conversion Tracking using GTM
  • Build retargeting funnels and launch 3-stage remarketing campaigns
  • Automate email and WhatsApp marketing using Klaviyo, Mailchimp, or Zoko
  • Create performance dashboards using Looker Studio or Google Sheets
  • Conduct ad audits and develop a 30-day data-driven growth strategy

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Material Includes

  • Budget Planner Template (Channel-wise allocation)
  • Ad Campaign Brief Format (Meta & Google)
  • Retargeting Funnel Design Kit
  • Weekly Performance Dashboard Template (Google Sheets / Looker Studio)
  • Pixel & GTM Setup Guide (Meta Pixel, GA4, Google Tag)
  • 30-Day Growth Planning Worksheet

Requirements

  • Basic understanding of eCommerce and ad platforms like Meta & Google Ads
  • Access to a live or demo online store (Shopify, WooCommerce, etc.)
  • Active Meta Ads & Google Ads accounts (verified and ready to use)
  • Familiarity with Google Sheets or Looker Studio is recommended
  • Complete daily hands-on tasks for best learning outcomes
  • Zoom/Slack group access provided for support, discussions & feedback

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Audience

  • eCommerce Business Owners aiming to drive sales and reduce CAC
  • Digital Marketers who want to master paid media strategy
  • Brand Managers seeking practical campaign workflows
  • Professionals familiar with Meta/Google Ads who want structured frameworks
  • Learners with basic understanding of marketing funnels & paid campaigns

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