+91 96452 47165

Lessons > Analytics & Dashboarding

Analytics & Dashboarding

Course Content
Day 1
0/3
Introduction to Performance Marketing
Marketing Funnel for eCommerce
Hands-on: Map Your Store’s Funnel Across Platforms
Day 2
0/3
Setting Campaign Goals & KPIs
Marketing Budget Planning
Hands-on: Create a Monthly Budget Split by Channel
Day 3
0/3
Meta Ads (Facebook/Instagram) – Campaign Basics
Creative Strategy for Meta Ads
Hands-on: Plan a Top-of-Funnel Campaign (Awareness)
Day 4
0/3
Google Ads – Search & Shopping Campaigns
Keyword Targeting & Negative Keywords
Hands-on: Create a Shopping Campaign Plan with Keywords
Day 5
0/3
Pixel & Conversion Tracking Setup
Troubleshooting Pixel & GTM Issues
Hands-on: Verify Pixel Events with Facebook Pixel Helper
Day 6
0/3
Campaign Optimization Tactics
Scaling Campaigns
Hands-on: Analyze Ad Results and Plan Optimization Actions
Day 7
0/3
Retargeting & Remarketing Strategy
Lookalike & Similar Audiences
Hands-on: Design a 3-Stage Retargeting Funnel (TOF, MOF, BOF)
Day 8
0/3
Email & WhatsApp as Performance Channels
Using Klaviyo, Mailchimp, or Zoko for Messaging
Hands-on: Draft an Email Sequence for Retargeting
Day 9
0/3
Analytics & Dashboarding
Creating Dashboards with Looker Studio or Google Sheets
Hands-on: Build a Weekly Performance Marketing Report
Day 10
0/2
Campaign Audits & Growth Planning
Capstone: Build a 30-Day Growth Plan Based on a Store’s Case Study
Performance Marketing for eCommerce

Track performance with Google Analytics, Meta Ads Manager, UTM parameters, and GA4 goals.

Previous
Next