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Lessons > Pixel & Conversion Tracking Setup

Pixel & Conversion Tracking Setup

Course Content
Day 1
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Introduction to Performance Marketing
Marketing Funnel for eCommerce
Hands-on: Map Your Store’s Funnel Across Platforms
Day 2
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Setting Campaign Goals & KPIs
Marketing Budget Planning
Hands-on: Create a Monthly Budget Split by Channel
Day 3
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Meta Ads (Facebook/Instagram) – Campaign Basics
Creative Strategy for Meta Ads
Hands-on: Plan a Top-of-Funnel Campaign (Awareness)
Day 4
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Google Ads – Search & Shopping Campaigns
Keyword Targeting & Negative Keywords
Hands-on: Create a Shopping Campaign Plan with Keywords
Day 5
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Pixel & Conversion Tracking Setup
Troubleshooting Pixel & GTM Issues
Hands-on: Verify Pixel Events with Facebook Pixel Helper
Day 6
0/3
Campaign Optimization Tactics
Scaling Campaigns
Hands-on: Analyze Ad Results and Plan Optimization Actions
Day 7
0/3
Retargeting & Remarketing Strategy
Lookalike & Similar Audiences
Hands-on: Design a 3-Stage Retargeting Funnel (TOF, MOF, BOF)
Day 8
0/3
Email & WhatsApp as Performance Channels
Using Klaviyo, Mailchimp, or Zoko for Messaging
Hands-on: Draft an Email Sequence for Retargeting
Day 9
0/3
Analytics & Dashboarding
Creating Dashboards with Looker Studio or Google Sheets
Hands-on: Build a Weekly Performance Marketing Report
Day 10
0/2
Campaign Audits & Growth Planning
Capstone: Build a 30-Day Growth Plan Based on a Store’s Case Study
Performance Marketing for eCommerce

 Install Meta Pixel, Google Tag, and set up events (purchase, add to cart).

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